Rezolve Ai
Using Rezolve Ai

Feeds

Enrich your product feeds, publish them to a URL each channel can fetch, and work with Google Merchant Center and Amazon from one place.

Feeds is where your enriched product data leaves Rezolve Ai for the channels that read a feed or a listing: Google Merchant Center, Microsoft, AI shopping assistants and Amazon. Open Feeds in the sidebar, under Workflow. Every kind of project has it.

The Feeds page

The page opens on a set of cards. Each one leads to its own area, and Back to Feeds returns you here.

CardButtonWhat it leads to
Google Merchant CenterOpen Merchant CenterYour connected Merchant Center accounts: products, issues, reports and what Google's AI shopping surfaces receive.
Product feed enrichmentOpen EnrichmentEnrichment settings, schedule, sources and delivery for each product feed in the project.
AmazonOpen AmazonYour connected Seller accounts: listings, scores, analytics and sending content back.

The Amazon card appears when Amazon is available on your workspace, or when a Seller account is already connected.

The Feeds page with the Google Merchant Center and Product feed enrichment cards

Product feed enrichment

Enrichment fills gaps in a product feed (missing attributes, categories, images) and keeps the feed current as products change. Each feed in the project has its own settings, schedule and run history. Choose the feed at the top of the page.

If the page says No feeds in this project yet, add a product feed first. See Data sources.

First-time setup

The first time you open a feed, a short setup runs in four steps:

  1. Fields. Choose which fields to enrich. The step shows how many products in a sample of the feed are missing each field, so you can see where enrichment helps most.
  2. AI options. Choose how far enrichment may go:
    • Use vision: look at product images to extract colour, material, brand, gender and size.
    • Search the web for missing images: for products without imagery.
    • MPN / GTIN lookup: use manufacturer part numbers to fetch attribute specifications.
    • Fill specialist attributes: after the main run, fill what was left blank with category detail, such as fit and occasion for fashion or allergens for food. Every value is a suggestion you approve, and nothing you already have is changed.
    • Overwrite existing values: when off, only empty fields are filled.
  3. Schedule. Pick how often it runs and how much is automatic.
  4. Review. Check the summary and choose Finish setup.

Skip setup takes you straight to the dashboard with the default settings. You can change everything later.

The enrichment dashboard

After setup, the feed shows a dashboard. The bar at the top shows whether enrichment is on, the Next run, the Last run and the last 7 days of activity, with Run now and Save changes. Changes to the Signals, Automation, Schedule and Recipe cards take effect when you choose Save changes. The Sources and Delivery cards have their own controls.

CardWhat it is for
SignalsThe settings Autopilot replays on new and changed products. See Autopilot.
AutomationOff, Smart or Custom. Smart enriches new products as they arrive, refreshes them when source data changes and runs the schedule. Custom lets you pick which of those run.
ScheduleHow often stale products are swept and re-enriched: Off, Hourly, Every 6 hours, Daily (08:00), Weekly (Mon 08:00) or Custom cron, in the timezone you choose. Runs must be at least 30 minutes apart.
RecipeThe fields and options chosen in setup. Edit recipe changes them. One recipe applies to every channel.
SourcesWhere the feed's products come from. See Sources.
DeliveryThe URL each channel fetches. See Delivery and the hosted feed URL.
Enriched productsOriginal and enriched fields for every product in the feed. Select a row to see the full difference.
Recent runsEach run with its status and whether it was scheduled or manual.
Change historyEvery saved version of the settings. You can restore an earlier one.

A schedule only fires while Automation is on. With Automation Off, the Schedule card says so.

Product feed enrichment for one feed, with the feed switcher, the run bar, and the Signals, Automation and Schedule cards

Autopilot

Autopilot keeps new and changed products enriched without you starting each run. It does not invent new settings. It replays the settings from a run you already approved: the same content types, brand voice, strategy and feed recipe. Those settings are shown on the Signals card.

To set it up:

  1. Run Product Optimization once and check the output in Review.
  2. On the Signals card choose Bring in settings and pick that run or a saved setup.
  3. Choose Save changes.

Run now stays unavailable until Signals has settings to replay, and it always uses the saved settings, so save first.

Two controls under When output is good enough decide how much Autopilot does alone. Both are off to begin with:

  • Approve automatically above a quality score. Every automated item is scored for content quality, SEO, readability and brand voice. Items above your bar are approved automatically. Everything below it waits for you in Review. While this is off, everything Autopilot writes waits for you in Review.
  • Rewrite products you have already approved. While this is off, an approved product is never regenerated, even when its source data changes.

Sources

The Sources card keeps a feed current without uploading a file each time. There are two ways:

  • Feed URL. Enter the address of a CSV, TSV, XML or JSON file, choose how often to check it, and choose Save source. Check now fetches it straight away. The feed is only re-imported when its contents have changed.
  • Push changes to us. Choose Create secret to get an address your own platform can send changed products to. Copy the secret when it is shown, because it is not shown again. Replace secret issues a new one, and Stop accepting pushes turns the address off. Your developer will find the details in the Feeds API guide.

Delivery and the hosted feed URL

A hosted feed URL is a permanent address a channel fetches on its own schedule, so you register it once and never upload a file again.

  1. On the Delivery card, tick Publish this feed to a URL.
  2. Tick each channel you want. A URL appears beside it.
  3. Choose Copy and paste the URL into the channel.
ChannelFormat
Google ShoppingRSS 2.0
Microsoft ShoppingRSS 2.0
Agentic CommerceFlat file (TSV)
ShopifyCSV
WooCommerceCSV

Only content you have approved is served, and the feed refreshes by itself when you approve more. Anyone with the link can read it, the same as any feed a channel fetches.

Issue new URLs replaces every address. Use it if a link is shared by mistake.

After Issue new URLs, every URL you have already registered with a channel stops working. Paste the new one in its place.

The same delivery can be switched on from Settings, Data Management: open Hosted feed URLs on a feed, choose the channels under Publish to, and choose Turn delivery on.

The Sources and Delivery cards side by side, above the Enriched products table

Google product category

When Google product category is one of the fields you enrich, Rezolve Ai sets it only where it can be sure: from a valid category already on the product, from your Shopify standard product category, or from a product type that matches one of Google's category paths. A few categories that Google asks merchants to set explicitly, such as spirits, are also recognised from the product itself. Where none of these gives a certain answer the field is left empty, so Google assigns a category from the title, description, brand and GTIN. A wrong category does more harm than an empty one.

Google Merchant Center

Connect an account

  1. On the Feeds page choose Open Merchant Center.
  2. Choose Connect Merchant Center.
  3. Sign in with Google and approve access.

Each connected account appears as a card with its type, country, language and last sync. Select one to open it. If the project has more than one account, a menu at the top switches between them.

Pull, enhance, push

The Overview tab has three buttons:

  • Pull from Merchant Center brings every product in the account into Rezolve Ai.
  • Push enhanced products sends approved enhancements back to Merchant Center.
  • Pull, enhance, push does both in one go.

Below them, four figures show Products linked, Pending push, Open issues and the Last result.

To have products pulled again whenever their status changes in Merchant Center, open the Settings tab and choose Subscribe to product status changes.

On the Products tab, tick products and choose Push selected to send only those. Open a product to see its details, its Google category, any issues with Merchant Center's own guidance, and what Google receives for it.

Tabs

TabWhat it shows
OverviewThe pull and push buttons and the account's headline figures.
ProductsEvery linked product with price, status, issues and last push. Filter to pending push or open issues.
ConversationalThe content Google's AI shopping surfaces can answer from. See below.
IssuesAccount level issues and product approval counts: approved, pending and disapproved.
ReportsPerformance, price competitiveness, market insights and competitive visibility.
PromotionsCoupons, sales and free gift offers active for the account.
InventoriesLocal availability for each store, and regional pricing.
Return policiesThe account's online return policies.
Data sourcesPrimary and supplemental feeds in the account, and how they are linked.
ProgramsFree Listings, Shopping Ads, Local Inventory Ads and other programs.
RegionsCustom regions used by regional inventory and shipping rules.
ConversionsGoogle Analytics links and conversion sources.
Order trackingSend shipment status to Merchant Center.
ReviewsProduct and merchant reviews submitted to Merchant Center.
LFPLocal Feeds Partnership providers.
QuotaHow much of Google's daily request allowance the account has used.
AccountAccount details, homepage, business identity and users.
SettingsNotifications from Merchant Center, and Disconnect.

Disconnecting stops syncing the account but keeps the products already stored. You can reconnect at any time.

Conversational content

The Conversational tab covers everything Google's AI shopping surfaces can answer from: questions and answers, highlights, product details, related products, documents and more. It is filled from content you have approved, your catalogue and entries you write. It never affects product approval.

ViewWhat it is for
OverviewWhat Google receives across the catalogue, the Google limits it reaches, and the products missing content.
Content mapWhich sources fill each attribute, and in what order.
Custom attributesAttributes Google has not published yet, sent as an experiment. Merchant Center ignores names it does not recognise, so these cannot break the feed.
ProductsEvery product's content, with your own entries for each product.
DeliveryThe paths that carry this content to Google.

The content map. Each attribute (Questions and answers, Highlights, Product details, Related products, Documents, Item group title, Variant options and Popularity rank) lists its sources in order. Sources run top to bottom, and when a Google limit is reached, lower sources are left out first. Your own entries always come first. You can preview the map against one product before saving. Choose Save content map to keep your changes: the next feed build and push use it. Changing the map needs edit rights on the project.

Filling gaps. Where products are missing questions and answers or IRL scenario cards, choose Fill gaps with AI. The dialog shows an estimate of the credits before you start. Everything goes to Review first, and nothing reaches Google until you approve it.

Delivery. Every path runs the same content map, so they all carry the same values:

PathWhat it is
Merchant Center pushSent to your Merchant Center account directly.
Hosted Google feedThe feed URL Merchant Center fetches on a schedule.
Supplemental fileA tab-separated file to upload as a supplemental data source.
Google CSV exportThe full product file for manual upload.

Amazon

Connect a Seller account

On the Feeds page choose Open Amazon, then Connect Amazon. Once connected, the account appears with its marketplace and when it was last synced. Sync now imports its listings and refreshes them later, and Open shows the connection.

What a connection shows

TabWhat it shows
OverviewListing health, stock and A+ coverage across the catalogue, the lowest scoring listings under Fix these first, and the Send to Amazon panel.
ListingsEvery SKU, scored against Amazon's attribute requirements. Search by SKU or ASIN, and open a listing to see what Amazon currently shows, its content issues and its attribute coverage.
AI readinessThe biggest attribute gaps, and for each missing attribute whether enrichment can fill it or whether it needs a fact only you hold.
AnalyticsSessions, units ordered, ordered sales and conversion, with conversion set against Buy Box ownership.
SearchSearch queries ranked by the gap between click share and purchase share. This needs a Brand Registered Amazon account.
CompetitorsShare of shelf for keywords you track, and what paired competitor listings have that yours do not.
ActivitySyncs and Amazon report requests, most recent first, and what changed between syncs.
SettingsThe enrichment settings for this connection's catalogue, which Amazon data the connection can reach, the sync schedule, and Disconnect.

Sales, traffic and search figures arrive from Amazon's own reports, so those tabs stay empty until the connection can read them.

On Listings, a listing page or Competitors, Generate writes new listing content. It uses credits, and the result is saved as a draft for review. It is not sent to Amazon.

Sending content back to Amazon

The Send to Amazon panel on Overview sends approved listing content only. Anything still waiting for review stays where it is.

  1. Check the three figures: Ready to send, Waiting for review and Held back. A listing is held back when there is nothing approved to write, when it is already up to date, or when Amazon's listing rules or schema would reject it.
  2. Choose the send button. It carries the number ready, for example "Send 12 to Amazon".
  3. Choose Confirm. This updates live Amazon listings.

Download listings feed gives you the same document Amazon receives, so you can upload it in Seller Central yourself.

To send content without this step, open Settings and tick Send approved content to Amazon automatically. Approved listing content is then sent as soon as it is approved. Nothing unapproved is ever sent.

How approved content reaches a feed

Nothing reaches a feed or a channel until you approve it in Review. Feed fields are reviewed on Review's Product feed tab. From there, approved content travels by one of these routes:

RouteHow it works
Hosted feed URLThe channel fetches the URL on its own schedule. The feed carries what you have approved and refreshes when you approve more.
Export from ReviewChoose Export on an approved item, pick a feed under Product feeds (export file) (Google Shopping, Microsoft Shopping, Agentic Commerce, Shopify feed or WooCommerce feed), and choose Export selected. You download the file and upload it yourself.
Merchant Center pushPush enhanced products on a Merchant Center connection sends approved enhancements to the account.
AmazonSend to Amazon sends approved listing content to Seller Central.

A store connected through the Shopify app or the WordPress plugin does not need a feed for its own product pages. Approved content reaches those pages through the app or plugin. See Sync.

Credits

Enrichment runs use credits, and vision and image search cost more than text alone. Fill gaps with AI and Amazon's Generate also use credits. See Credits.

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